Visit Forte Dei Marmi Italy For Beach Chic

Sometimes, when I travel, I simply want to stay put.

And there’s nowhere I prefer to stay put during the summer in Italy than at the beach.

Italians -- who invented the concept of dolce far niente -- call this type of travel villeggiatura. While a vacanza is an active trip exploring things historical, a villeggiatura is an R&R trip.  

In Italy, the perfect spot to villeggiatura is at the Tuscan beach town of Forte Dei Marmi.

Aerial Photo Of Forte Dei Marmi Town Center

Where Is Forte Dei Marmi?

Pronounced "Four-tay Day Mar-mee," this is a seaside town in Northern Tuscany in the Province of Lucca.

The name translates to "Fort of Marble," referring to the fort in the middle of town and to the marble quarries in the nearby Apuan Alps. Known as the Lorenese Fort and called the fortino, the historic defense building is a city landmark. The quarries were put on the map when Michelangelo went there to get the marble for Florence's San Lorenzo Basilica.

What Is It Known For?

Forte Dei Marmi is known for its history, but it's less about marble and more about the beach these days.

Think of Forte Dei Marmi like the Italian Hamptons. True, there's no Jitney, but they are similar. Both are seaside escapes for city dwellers (especially Florentines and Milanese); have long-term summer residents (many having owned houses for decades); have wide beaches and legendary party scenes. 

When I lived in Florence, Forte Dei Marmi was a regular weekend trip because it's just an hour away, yet it feels a world away. With sandy beaches (not pebbles like many parts of Europe!), lazy waves, and winding bike paths, it's an ideal weekend when you travel to Italy.

Know Before You Visit

Forte Dei Marmi beach is flat with lazy waves, so you won't get the dramatic seaside villages you see on other parts of the Italian coast like Portofino or Positano. For a visual of town, stream the Italian thriller Security, which is set there.

And, the summer can be quite a scene as art, fashion, and finance types flock there. To peek at the luxe living, check out Andrea Boccelli's Villa Alpemare.

Lifeguard Boat Beach Italy

What To Do In Forte Dei Marmi

If you visit in summer, spend at least an afternoon biking and strolling around town. It’s less touristy than Cinque Terre and more local than Portofino, so you'll get a taste of true summer living in Italy. Ideally, stay there anywhere from a long weekend to five days.

Rent A Bici 

During summer, the main transport is via bici (bicycle), which is ideal thanks to the flat, paved paths up the coast. Rent a bike from Forte Bike or Cicli Maggi, both of which have mountain bikes if you want to adventure in the Viareggio forest reserve or to the foothills near Camaiore. 

Set Up At A Bagni  

The coast is lined with bagni or beach clubs, each with perfectly manicured sand, colorful umbrellas, and cheery changing rooms. Many families rent a cabana for the summer and spend their days there. The easiest way to access a beach club is to stay at a hotel with its own private clubs (see below); though, you won't see many locals. 

You can also rent at a local bagni–the best ones have great hospitality, restaurants, and sometimes gyms, pools, spas, and nightlife.

For a classic experience, head to Gilda or Bagno Piero. For a family scene, go to Bagno Annetta. For a vibrant party scene, reserve at Beach Club Versilia. Each club has its own rates depending on if you want a chair or a cabana–be sure to reserve in advance! 

Shop The Town Center 

The shopping in Forte Dei Marmi reflects the high-end clientele, and there is a mix of shops by the best Italian designers and local boutiques selling a mix of beach essentials and resort wear. 

Explore The Italian Coast

One reason we love Forte Dei Marmi? Its central location means you have many options for coastal day trips. You can go as far north as Genoa, head to Portofino, make a boat trip to Cinque Terre (or the lesser-known Porto Venere), or go south to Viareggio, Lucca, even Florence. 

Toast The Day At Aperitivo

We love a great aperitivo, and it is alive and well in Forte Dei Marmi. If you are at a beach club in the late afternoon, you can likely stay putBut, if you're looking to kick off a night out, some of our favorite places are the laidback local spot Alma Rosa or drinks with a view at 67 Sky Lounge Bar.

Dance At A Club 

Many of the beach clubs, bars, and restaurants get festive at night, but there are also proper dance clubs. The classic spot is La Capannina Di Franceschi, which has been open since 1929. To hang from aperitivo to dinner through dancing, head to Twiga Beach Club but know it's pricey.

Aperol Spritz Cocktail

Where To Eat

Classic Michelin-Starred Food: Ristorante Lorenzo

This restaurant is an institution, having been around for more than 30 years. Despite its age, it still sets the standard for fine dining in the area.

Michelin-Starred Seafood: Il Bistrot

The most traditional spot here, Il Bistrot, is a seafood restaurant with a charming old–but not aged– feel. The service is impeccable, the menu is traditional but not boring, and it has incredibly fresh fish.

A Meal With A Scene: The Fratellini's 

The younger brother of Il Bistrot, the Fratellini's, has a modern feel with lots of minimalistic umbrellas, a teak deck, and sliding doors. And the menu is just as contemporary. As is a trend in Italian fish restaurants, they serve sushi but skip that favor of their crudo and risottos.

Small Town Dinner: Pietrasanta

The nearby medieval town of Pietrasanta is where many regulars go for quieter but still chic dinners. Our picks of restaurants are Fubi'S or La Bottega (where you can also spend the night). 

Where To Stay

If you're staying a few nights, consider splurging on a high-end hotel so you can dive right into the lifestyle. For longer, look into one of the various villas or beach homes available on Airbnb.

The Historical Spot: Augustus Hotel

When it comes to luxury in Forte Dei Marmi, the Hotel Augustus sets the standard. The grounds include a villa that once belonged to the Agnelli family (of FIAT cars), and there is a tunnel that provides direct access to a private beach.

The Chic Boutique: Hotel Principe 

For 5 star luxe, The Principe has it all: great location, service, and décor. Even if you don't stay there, do aperitivo at their rooftop bar for one of the best views around.

The Design Spot: Villa Gilda

Owned by the team behind Gilda beach club, this seven-room boutique hotel is a personal favorite. Though it's situated inland, nearly all the rooms have sea views, and the Italianate decor is drool-worthy. Oh, and the on-property restaurant is one of the best places to eat in the region.

The Great Deal: California Park Hotel

For a property with a bit more sprawl but still, great amenities and a great price, check out California Park Hotel. It's set back from the water, but you can easily bike to the beach and the town center!

Beach Club Cabana Italy

Best Time To Visit

When you travel to Italy, you'll notice that at most of Italy's beach towns, the season begins right around Easter and extends until late September, and that's also the case in Forte Dei Marmi. 

This part of the Tuscan coast has historically been a locals spot, but it has become more and more popular with Russians, Germans, and Middle Easterners. Most travelers visit from June through August, when it's almost impossible to find lodging during the weekends.

Instead, go in shoulder season– late Spring and early Fall–when the weather is nice, but it's less crowded. Don't visit in the winter months as it's usually cold and the restaurants are closed.

How To Get To Forte Dei Marmi

By Car

The easiest way to get to Forte Dei Marmi is by car, as you can take the A11 highway from Florence or the E80 from Genoa and Milan. Know there is limited parking during the high season. There are public parking lots, and all the beach clubs and hotels have their own parking but plan to bike or walk when possible. 

By Train

You can also train to Forte Dei Marmi, but you'll have to take the regional train system and, depending on where you're coming from, likely have to make a few transfers. 

Have you traveled to Forte Dei Marmi? Any other advice you want to share? Let us know in the comments below!


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Photo Credit: Juan Moyano, Frederico Neri, Sosna Radosna, and Ppictures

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